Forma Strata
A custom Shopify store for retail, trade, and made-to-order sales
Luxury Rugs & Furniture · Luxury E-commerce · London, UK · 6 weeks · 2025
Forma Strata sells handcrafted rugs and one-of-one vintage furniture. The business needed more than a Shopify theme: a storefront that felt like the brand, explained the products, and supported several ways to buy. Displace built a custom storefront with Shopify behind it. The team still manages products, stock, orders, and checkout in Shopify.
One store for every way the brand sells
Public customers can shop the collection. Trade buyers can apply, sign in, and see their pricing. Made-to-order customers can configure a rug and request a quote. Campaign pages, presale access, and email capture use the same product catalog and the same brand system.
- Subscribers: 1,253
- Peak weekly sessions: 2,969
- SEO: 100
Live site: https://formastrata.co