Work · Displace OS

Parure London

A headless Shopify storefront for sculptural gold-plated jewellery

Jewellery DTC · Jewellery / E-commerce · London, UK · 4 weeks · 2026

Parure London reinterprets the historic parure, a matched set of jewels, as a modern celebration of individual style. Displace built a headless Next.js storefront on Shopify, migrated from a page builder plugin, with weekly performance reports.

A faster storefront on the same Shopify checkout

Visitors can browse the collection by category, explore past collections in the archive, and check out through Shopify. The storefront replaced a page builder site while keeping the same product catalog and checkout flow, with weekly reports on performance and traffic.

Framework: Next.js
Commerce: Shopify
Reports: Weekly

Live site: https://www.parurelondon.com

Displace Agency

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