Design In Layers
Introduction
The Project
Forma Strata is a luxury rug and furniture brand specializing in handcrafted New Zealand wool rugs and curated vintage furniture. We built a complete e-commerce experience with Shopify headless commerce, featuring rich product storytelling, educational content about rug craftsmanship, and a refined shopping experience that matches the premium nature of the brand.
Results
The Results
A refined digital storefront that communicates luxury through minimal design, rich typography, and curated imagery. The headless Shopify architecture delivers fast page loads while the educational content positions Forma Strata as an authority in artisan rug craftsmanship.
