Start with the site you have or the one you have in mind. Takeover improves an existing Shopify store. Build creates a new one. Run is the continuing relationship, with Systems available when the business needs a deeper commerce capability.
Services
106Build
Build a new site around your brand, your customers and the way you sell, on Shopify or custom built with its own checkout. Marketing websites, custom platforms and brand systems are built here too. Run begins at launch.
Prices in EUR exclude VAT.
See how Build worksNever a template
Designed and built for the brand from scratch, so the site is yours and ships in weeks.
The pages a launch needs
Home, collection, product, cart, account, pages and policies, all styled to the brand.
Catalogue set up for launch
Products, variants, images and collections loaded and checked, more as an add-on.
Core email flows
Welcome, abandoned cart and post-purchase, designed for the brand.
Tracking that reports the truth
GA4, GTM and the Meta pixel, tested against real orders.
SEO basics
Titles, metadata, sitemap and clean URLs from day one.
Run from launch day
The site is monitored and cared for the moment it opens.
Fully custom design and storefront
Every screen designed for the brand, on Shopify or as a custom store with its own checkout on Stripe or another payment provider.
Every page the site needs
Landing pages, lookbooks, editorial, size guides, whatever the catalogue asks for.
A larger catalogue set up
Products, variants, metafields and merchandising rules, ready to sell.
Core flows plus browse and winback
The flows that recover revenue, written and designed for the brand.
Full tracking stack
Server-side events, consent handled, attribution that survives the checkout.
SEO foundation and redirects
Structure, schema and a redirect map, so nothing is lost from the old site.
Custom sections and interactions
Motion, configurable modules and the details premium brands are known for.
Run from launch day
Growth is the natural tier after a Custom Build.
Everything in Custom Build
Same design depth, same stack, same team.
One system included
Choose a capability such as a trade portal, multi-market setup, configurator or migration from a complex platform.
The largest catalogue set up
Built for brands with many products, variants or markets.
The full email flow system
Welcome, browse, cart, checkout, post-purchase, winback and review.
Full tracking stack
Server-side, consent, every channel connected.
SEO foundation and redirects
Including the structure a multi-market or trade store needs.
Scoped before it is priced
A fixed figure once the system is defined.
Run from launch day
Full Service is the natural tier after a Systems Build.
Marketing website
from $12,000from €10,500, 6 to 8 weeks. A site designed and built for the brand, ready to be found and to convert.
Custom platform or web app
from $28,000from €24,500, Paid Discovery first. Software built around how the business works. A paid Discovery always comes first.
Brand system
from $8,500from €7,400, 4 to 6 weeks. Identity, guidelines and the assets a team needs to keep the brand consistent.



Takeover
Improve an existing site. We review what is holding it back, execute the priority fixes, then put ongoing care in place. Sprint and Discovery are also ways to start.
Prices in EUR exclude VAT.
See how Takeover worksA short call about the site
Fifteen minutes with people who run sites, no commitment.
Speed on the pages that earn
Where it feels slow on a phone, not a laptop.
Tracking: what fires and what does not
Whether the events that matter are reporting.
Email flows, SEO and apps
What looks broken, what is lost and what the apps cost.
What we would fix first
A plain view of the priorities, yours to use with us or anyone.
Up to 20 fixes executed
The audit first, then the fixes that matter most, done by us, not handed back as a list.
Tracking repaired end to end
GA4, GTM, Meta and consent, tested against real orders.
A speed pass
Images, scripts, fonts and apps, trimmed until every page is fast.
Email flows checked and fixed
Core flows working and on brand before Run starts.
Uptime monitoring switched on
Home, a product page and the cart path, watched around the clock.
Then Run starts
The site moves onto Care, Growth or Full Service and stays looked after.



Run
The continuing relationship after Build or Takeover. You run the product, stock, shipping and customers. We monitor, maintain and improve the site.
Prices in EUR exclude VAT.
See how Run worksWe keep the essentials working
Monitoring, updates, security, backups and bug fixes, handled as part of the plan.
Uptime probes on the pages that earn
Home, a product page and the cart path, checked around the clock and alerted on change.
Four small changes a month
Copy, images, banners, prices and menus, done within the tier.
Email flows kept working
The core flows tested and repaired as apps and the site change.
A monthly report
What happened, what changed, what is next, in plain language.
Two business day response
A named contact, a clear reply, a fix scheduled.
One improvement shipped every week
Everything in Care plus one shipped improvement a week, no project needed each time.
Eight small changes a month
Copy, images, banners, prices and menus, done within the tier.
One landing or campaign page a month
Designed, built and taken down on schedule.
Email flows managed and improved
Segments, timing and copy tuned on real numbers.
A weekly report
Short, every week, in plain language.
A quarterly strategy call
Where the site is going and what we build next.
Next business day response
A reply and a plan by the next business day.
Paid channel as an add-on
$1,500€1,300 per channel a month, flat. Ad spend is paid by you and never marked up.
We run it
Everything in Growth, with the day to day of the site on our desk.
Unlimited small changes, within fair use
Day to day site changes are included. Larger systems and projects are scoped separately.
Two improvements shipped every week
Everything in Growth, at twice the pace, no project needed each time.
Four landing or campaign pages a month
Drops and launches run end to end, with pages, flows, campaigns and tracking for every launch.
Email flows managed, plus four campaign sends a month
Planned, written, designed, sent and reported.
One paid channel managed
Google or Meta, run by us. Ad spend is separate, paid by you and never marked up.
A weekly report and a monthly deep dive
Short every week, thorough once a month.
Inventory and trade reports
What is selling, what is stuck, what trade accounts are doing.
A monthly strategy call
Where the site is going and what we build next, every month.
Same business day response
A reply and a plan the same business day.
Revenue share option
On Full Service only: a lower base plus a share of growth above a baseline, with a ceiling. Ask us on the call.
Email campaigns
Regular sends, planned and written by us, in the brand's own design.
Google Ads
Search and shopping, managed monthly, spend paid by you.
Meta Ads
Prospecting and retargeting, managed monthly, spend paid by you.
SEO programme
Content and technical work every month, reported against rankings.
Extra campaign pages
Beyond the tier's quota, for busy seasons.
Inventory report
A monthly read of stock, sell through and what to reorder.
Trade administration
Approvals, price updates and trade reports for B2B stores.
Extra languages kept current
Every new page and product translated as it ships.
Weekly reports on Care
The weekly report from Growth, added to a Care site.
CRO testing programme
A/B tests on sites with enough traffic to learn from.
Extra small changes
When a month needs more than the tier holds.
Strategy sessions on Care
A strategy call whenever a Care site needs one.
A second storefront or brand
Same account, same team, priced as a share of the tier.



Systems
Explore capabilities for different ways to buy and operate, from trade accounts and presales to multi-market commerce. One defined system is included in a Systems Build, and capabilities can also be scoped for a site we run.
Explore commerce capabilitiesB2B and trade portal, live in one week
Registration, approval, trade pricing and net terms on the same catalogue as retail, live in one week from design to launch. Proven on Forma Strata.
Split CRM for retail and trade
Retail customers in Klaviyo, trade accounts in HubSpot, each flow in the right tool, built for a leather goods brand.
Trade specification layer
Sample requests, spec sheets and architect accounts for materials and furniture brands, scoped with a stone studio.
Staff back office tools
Custom order entry, delivery proof and a saved customer directory, proven on Forma Strata.
Multi-market
Currencies, duties, markets and languages from one catalogue, including right to left scripts.
Marketplace and multi-brand platform
One discovery storefront across many independent Shopify stores, with referral attribution and an apply to sell pipeline, the system behind KURA.
Shopping feeds
Google Merchant Center and Meta catalogues set up, approved and kept clean, proven on Driveway Paradise and Forma Strata.
POS and locations
Shopify POS for a physical shop, one inventory across the shop floor and online.
Companion iOS app
A native app on the store's own catalogue, with crash and product analytics, proven on Driveway Paradise.
Migration from a complex platform
Products, customers, orders and redirects moved from Webflow, WooCommerce, Magento or a custom stack without losing rank, proven on Parure London.
Product configurator
Options, rules and pricing that build the product on the page, with a 3D viewer where the product deserves one.
Pre-orders, drops and waitlists
Presale automation with real delivery dates, capped quantities and stock aware add to cart, proven on Forma Strata.
Subscriptions and memberships
Recurring billing, a self serve customer portal and the lifecycle flows around it.
Inventory automation
Workers and daily checks that catch the stock and price changes a team misses, proven on Forma Strata.
Custom checkout
Upsells, custom fields and checkout rules on Shopify Plus, scoped per site.
A custom front end, Shopify checkout
A custom front end on Shopify checkout for brands whose design has outgrown a theme, running on all four sites.
Checkout on its own subdomain
Shopify's checkout under a custom storefront, with attribution that survives the domain change, proven on Driveway Paradise.
AI search readiness
Schema, llms.txt and hreflang so the site is legible to search engines and AI answer engines, running on Forma Strata and KURA.
Ready for AI shopping agents
Structured product data, policies and a checkout an AI shopping agent can read and buy from, scoped with the first stores now.
Extra products set up
Beyond the tier's catalogue, loaded and checked in batches.
Full email flow system
Welcome, browse, cart, checkout, post-purchase, winback and review.
Full tracking stack
Server-side, consent mode, Meta CAPI and TikTok. Included in Custom and Systems.
SEO foundation
Structure, redirects, metadata and schema. Included in Custom and Systems.
Site copy
Home, collections, about and policies, plus product copy in batches.
Brand system
A logo refresh and guidelines when the brand is not ready for a premium store.
Legal and compliance
GDPR, cookie consent and withdrawal rights for the EU and the US. Basics are in every build.
POS setup
Shopify POS for a physical shop, connected to the same catalogue and customers.
Free review
A short call about the site, free and with no commitment.
Store migration
Products, customers, orders and redirects from any platform.



Guarantee
Every first payment comes with a 7-day money-back guarantee. Scope is fixed in writing, and if what we ship does not match it, we fix it free.

Setup
Payments, taxes and shipping configured. Legal pages written. Domain and DNS moved without downtime. Email authentication set so your mail lands.

Launch
Launch QA on every page and device. A handbook for the site and a training video for the team. Nothing handed over that has not been tested.

Run
Run starts on launch day. Monitoring, updates, backups and fixes from the first hour, so the site is never left alone.
See the Run doorSites we run
Questions we get asked
What is Displace Agency?
Displace Agency builds and runs online stores, websites and custom platforms for design-led brands. The team works from Madrid and Miami.
Do you use templates?
No. Every site is designed and built for the brand. We do not use templates and we do not build templates to sell.
Do you only work on Shopify?
No. We build on Shopify, and we build custom stores with their own checkout on Stripe or another payment provider when the product needs it. Takeover is for brands already on Shopify.
How much does a new store cost?
Base Build is $19,500€17,000, Custom Build is $38,500€33,500, and Systems Build starts from $45,000from €39,000. Custom Build is the one we recommend.
What do a website, a platform or a brand system cost?
A marketing website starts from $12,000from €10,500, a custom platform or web app starts from $28,000from €24,500 after a paid Discovery, and a brand system starts from $8,500from €7,400. Each is scoped in writing before work starts.
What are Sprint and Discovery?
Sprint is $5,000€4,350 a week for one focused build that fits in a week. Discovery is $6,000€5,200 over two to three weeks: requirements, architecture and a fixed-price build proposal, credited in full against the build when signed within 60 days.
We already have a site. Where do we start?
With a free review, a 15-minute call with no commitment. A Takeover at $4,500€3,900 includes an audit, up to twenty fixes, tracking repairs and a speed pass, and then Run starts.
What does Run cost?
Run is the monthly retainer. Care is $2,250€1,950, Growth is $3,500€3,000 and Full Service is $7,500€6,500 a month. Three months minimum, then month to month with thirty days notice, billed monthly in advance.
Is Run part of every build?
Yes for a store. Run starts on launch day, so the same people keep the store fast, safe and improving after it goes live. After a website or platform, Run is offered, not required.
Is there a guarantee?
Every first payment comes with a 7-day money-back guarantee. Scope is fixed in writing, and if what we ship does not match it, we fix it free. The first payment of any new engagement (a Start offer, the first build payment or the first Run month) is refundable in full if the client asks in writing within 7 days of paying. No questions. A refund ends the engagement, and work in progress is not handed over. Scope is agreed in writing before work starts. If what we ship does not match it, we fix it at no cost. The price changes only through a written change the client approves.
What is not included?
Customer service, fulfilment, accounting, social media and product photography stay with you. Your Shopify plan, apps, email platform, ad spend and payment fees are paid by you, directly.
Are prices in dollars or euros?
Both. Prices are fixed in US dollars and in euros, and prices in euros exclude VAT.
How do we start?
Tell us about the site with the form below, or book a 15 minute call.
Tell us about the project.
We will discuss the most sensible starting route. Madrid and Miami.









