Case study
Driveway Paradise
Performance Without Pretense
96
Lighthouse
3x
Page Speed
15+
CRO Features
01 / OUTCOMES
01
34/100
Performance
02
95/100
Accessibility
03
58/100
Best practices
04
85/100
SEO
Source: PageSpeed Insights · mobile strategy
Auto-refreshed weekly
02 / OVERVIEW
About the project
Driveway Paradise is a sportswear brand built for the regular athlete. We created a full-featured headless e-commerce experience that captures the spirit of grassroots athleticism while delivering professional-grade functionality.
Results
Backyard Sports, Built to Scale
A headless Shopify storefront built around a sportswear brand for the regular athlete. 96 mobile Lighthouse, 3x faster page loads than the previous theme, and 15+ CRO features wired into the buying journey including curated collections, urgency cues, and a unified cart that survives across navigation.
Highlights
01
96
Lighthouse
02
3x
Page Speed
03
15+
CRO Features
Built with
Next.js
TypeScript
Tailwind CSS
Shopify Storefront API
Klaviyo
Vercel
GA4
Figma03 / SCREENS
Every screen of Driveway Paradise, shipped.
04 / FROM THE JOURNAL
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