Loop Pile Rug, Natural
Verified · permanent URL
One-of-one pieces
Every one-of-one piece gets its own page, forever.
Each unique piece gets a permanent page on the web: maker, materials, date, the story behind it, optionally the buyer. A small QR sticker on the piece itself links there. The page outlives the buyer, so the next owner scans the same QR and sees the same record.
Best for
Makers of unique, vintage, or limited-edition work
You get back
A page that outlives every sale
01 / TRY IT
Edit the record
Edit any field. The certificate on the right rebuilds. Toggle the owner or QR to see them appear and disappear.
Piece name
Edition
Date
Material
Maker
Atelier city
Story
Owner
Certificate page
live preview
Loop Pile Rug, Natural
Hand-knotted over six weeks by master weaver Elena Rossi. The natural undyed wool was sourced from a single flock in the Italian Alps. Commissioned for a private residence in Milan.
Scan from the piece
QR sticker ships discreetly with the object. Resolves to this URL forever.
Verified · permanent URL · indexed
In production: each row in your inventory sheet auto-publishes a page like this.
02 / READ
The problem
A one-of-one piece without provenance is just an item.
When you sell pieces that exist in editions of one, the value sits in the story as much as in the object. Right now that story usually lives in a single email thread between you and the buyer. Six months later, when the buyer mentions the piece at a dinner party, no one can verify a thing: not the maker, not the materials, not the year. We give every piece a permanent URL with the maker, the materials, the date, the why-it-was-made, and the buyer (with their consent). A small QR ships with the piece, attached discreetly. When the next owner finds it, they land on the same page. The piece's value compounds with every owner because the proof never goes away.
Situations this fits
You’ll recognise these.
“A buyer mentions your piece at a dinner. Someone asks 'is it real?'”
They scan the QR. Maker, atelier, materials, year, all verified on a permanent URL.
“The piece is resold five years later.”
The new owner scans the same QR. Same record. You stay in the loop without doing anything.
“A friend of the buyer admires the piece and wants to find your work.”
The QR leads them to the page, the page leads them to you. New leads from old work, automatically.
How it works
Three steps. No human in the loop until the price.
One row, one page
When you add a piece to your inventory sheet, a Provenance page is generated automatically. The URL is permanent and public, so it will resolve in five years.
Every detail captured
Materials, maker, atelier, date, edition, the story. Owner shown only with their consent. All editable from the same sheet that drives your inventory, so the data is never out of sync.
QR ships with the piece
Print a small QR sticker with the URL and attach it discreetly to the object (under the rug, behind the table). When the next owner finds it, they land on the page that proves what they have.
Fits these industries
Same plumbing. Different field set.
What you get
The page outlives the buyer.
Provenance is how the value compounds across owners. The piece changes hands, the URL doesn't. The next owner scans the QR and sees the same canonical record. You stay in the loop forever, no extra work after the initial entry. Built first for Forma Strata's vintage registry, the pattern fits any category where each piece deserves to be remembered.
03 / NEXT TOOL
Trade & wholesale
Wholesale pricing for designers, without losing the public site.
Architects and interior designers sign in (or are recognised by their email domain). They see their trade pricing, spec sheets, and a Save-to-project button on top of the same inventory you already maintain.