Loop Pile Rug, Natural
€2,400
Loop Pile Rug, Natural
Gated by email domain or invite
Trade & wholesale
Wholesale pricing for designers, without losing the public site.
Architects and interior designers sign in (or are recognised by their email domain). They see their trade pricing, spec sheets, and a Save-to-project button on top of the same inventory you already maintain.
Best for
Manufacturers who sell to designers and architects
You get back
Trade specs you currently lose to brands with proper portals
Built with
01 / TRY IT
Visitor controls
Switch the visitor mode. Watch the catalog on the right rebuild for that audience.
Visitor mode
How sign-in works
Designers sign up with their work email. Trusted domains auto-approve. Others queue for your review, or get an invite code after a fair.
Public catalog
Loop Pile Rug, Natural
In stock
€2,400
Travertine Side Table
Made-to-order
€1,180
Brass Pendant, 32cm
In stock
€890
Hand-knotted Silk Rug
In stock
€4,800
In production: same site, gated trade view at /trade or via signed-in path
02 / READ
The problem
Designers are buying. You just don't have a way to sell to them.
Designers and architects spec premium pieces into projects every week. They have a list of brands they trust and a list of brands that make trade easy. Without a portal you sit in the second tier of the second list. They would buy from you, but the friction is too high. Email back-and-forth for prices, no spec sheets, no idea what's in stock, no project history. We bolt a gated trade view onto your existing site. Same inventory, same Provenance, same sheet, with one extra column for trade pricing. Designers sign in (or are recognised by their email domain), see their prices, download spec sheets, save pieces to a project. You see who's looking at what.
Situations this fits
You’ll recognise these.
“A designer says 'I love this rug but I need a trade discount and a spec sheet by Friday.'”
They sign in, see their price, download the sheet. You don't write a single email.
“An architect spec'd your piece for a hotel and now needs 14 of them.”
They see project pricing for quantity 14, save the piece, get a confirmation. Next time they're back, the project is waiting.
“You just landed your first 10 designer accounts after a fair.”
They each get an invite code. The portal is live the day after the fair, no extra work from your side.
How it works
Three steps. No human in the loop until the price.
Same inventory, two views
Your public site shows retail prices. The trade view shows trade prices, sample availability, spec sheet downloads. Both pull from the same sheet, with one extra column for trade pricing.
Gated by email domain
Designers sign up with their work email. Trusted domains (your existing client list) auto-approve. Others queue for your review. Or you skip approval entirely and use invite codes after a fair.
Saved projects, saved pieces
Every trade buyer can save pieces to a named project. Next time they're back, the project is waiting. You see what's been saved across all your trade buyers without any extra reporting.
Fits these industries
Same plumbing. Different field set.
What you get
A second front door, for the buyers who matter most.
Designers who would have walked away come back. Spec sheets get downloaded automatically instead of typed manually. Trade pricing stays where it should: visible only to the people who've earned it. Built first for Forma Strata's designer clients, the same flow fits any premium maker who sells through architects.