Forma Strata
Design In Layers
Luxury Rugs & Furniture · Luxury E-commerce · London, UK · 6 weeks · 2025
Forma Strata is a luxury rug and furniture brand specializing in handcrafted New Zealand wool rugs and curated vintage furniture. We built a complete e-commerce experience with Shopify headless commerce.
Luxury commerce, headless performance
A refined digital storefront that communicates luxury through minimal design, rich typography, and curated imagery. The headless Shopify architecture delivers sub-2-second page loads while educational content blocks tell the brand story alongside the product catalog.
- Active subscribers: 1,173
- Peak weekly sessions: 2,969
- Mailchimp campaigns: 4
- Lighthouse: 95+
Live site: https://formastrata.co